Beer Goggles: What Happens When You Drink & Drive? genre: Indie-Script & Tongue-In-Cheek

Did you ever wonder what happens to your vision when you've had a few too many cocktails? The following visual is from an ad campaign aimed at drunken drivers and it simulates the effects of being intoxicated. The ad format has been used in prior campaigns but I thought it was rather effective in pointing out the risks of drinking and driving. Regardless, I simply like visual images that mess with our brains.

On a lighter note, I find it amusing to compare today's attitudes on drinking with the one's that existed when I was in high school. At the time, one of my teachers was known for his many oddball comments. One of my favorites related to his take on drinking and driving. With his signature deadpan delivery, he would tell us the following, "If you're going to drink and drive, make sure you have a car." Today, I suspect such a comment might land a teacher in hot water. So much for the good old days.

By the way, to get the full effect of the visual, click on the following thumbnail image and it will open a full sized one.

trafficpolicewaving.jpg

Tagged as: Ad Campaign, Advertising, Alcohol, Drinking & Driving, Humor, Visual Illusion

Daniel DiRito | April 9, 2008 | 10:37 AM
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